Have you just joined a start-up company and been charged with ramping up marketing efforts? Chances are you’ve been given a large task with a small budget. There are a multitude of high impact low cost marketing initiatives available to those prepared to do a bit of research and a lot of legwork. The overarching goal of marketing programs is to augment the sales effort in converting prospects to customers. Brand identity, value messaging and social engagement are the foundation of these efforts.
When properly targeted, online marketing tools can be the most effective and least expensive way to achieve your goals. The first step is to clearly define your target market. This can be achieved by online or in person surveys comprised of questions that speak to the use, price and perceived value of your product. Presumably, your company was launched based on the development of a product or service that meets a need in the market place. The key is to price this product or service at a point the market can bear and your company can make a profit. Research the pricing and marketing share enjoyed by your competitors. Define your brand and value through your website. Once you’ve collected this information on your target market, price points and competitors, you’ll be in a much more knowledgeable position to accurately focus your marketing efforts on those prospects most like to make a purchase or commit to purchasing your product.
Depending on the nature of the product or service your company offers, community outreach and engagement is a proven way to engage prospects and educate them on the value of your product. Consider attending events geared towards your industry and act as an ambassador for your brand. Take advantage of the awesome deals offered by Groupon coupons and make a selection from the awesome styles available through Nine West. You will be representing your company and your brand – professional attire is a must.
Finally, take advantage of the low cost opportunities available to market your brand on social media. Nothing is more powerful than personal endorsements. Today’s social media landscape is a powerful tool that can engage your target market and connect with potential customers. If your company has embraced the skill and energy of college interns, this is an excellent area to put their skill set to work. Finally, work with your website developers to ensure the website is a true reflection of your brand and truly engages your target market. Best of luck to you in developing a low cost marketing program that truly makes an impact.